49 Million

TL;DR…

49 million people in the US do not have a credit score.
Credit is a foundational element for financial wellness. It is imperative for buying a house or car, renting an apartment, and even securing a job in some cases.
59% of “credit invisible” want to build credit score. Strong demand.
Adding credit building to your core product creates revenue, improves your core product’s unit economics. and increases customer adoption and retention.

Interested in meeting up at Money2020 to learn more?

We’d love to grab coffee or drinks:

Connect at Money2020

A Big (and Invisible) Problem

Credit Invisibility Hurts

US News & World Report conducted a survey of 1,200 “credit invisible” consumers in September 2024.

‍The output: People without credit scores have significant challenges in accessing the US financial system that many of us take for granted.

Survey: Almost 60% of Credit-Invisible Consumers Want to Build Credit, US News & World Report, 2024‍

Strong Demand

According to US News & World Report, 59% of consumers surveyed say they want to build their credit score.

What is Upwardli?

Techstars company (Boulder) founded by early ex-Remitly folks, we build amazing credit products for companies.
2 flagship products: Credit Builder and Secured Charge Card, with more on the way…
We move fast. Like, “try to keep up” fast.

Results

Here are the results we’ve seen (so far) via our customers:

Higher revenue and improved unit economics
Lower customer acquisition costs (CAC)
Higher lead conversion on paid ads
Higher customer retention
‍Higher user engagement
‍Higher customer lifetime value (LTV)

Opportunity cost is the largest line item on your P&L. And it’s invisible. Let’s get after that.

Interested?

We’re at Money2020 this year. Ping us below if you want to meet up in person. 
‍
Or, grab time for post-Vegas and we can connect whenever works best for you.

Let's chat at Money2020Set up time after Vegas